Carl leads the Alliance Program and the Strategic Account Team at Aternity, helping global partners and customers to take full advantage of Digital Experience Management. Carl was a founding member of Aternity EMEA, joining the company in 2013, and has built and led a number of sales teams working with some of Aternity’s largest accounts. Carl has spent 29 years working in IT of which 20 have been primarily developing innovative software start-up companies selling Service Management and Infrastructure Monitoring. Prior to selling IT, Carl started his career working in an IT department for Dun & Bradstreet, and then a self-employed IT consultant for British Airways. As a father of three daughters, Carl has become an avid supporter of the England Rugby Team and has taken his passion for competitive sports to the School Netball side-lines.