Marco Gianotten is Giarte’s founder and CEO. He’s author of the book Digital Empathy; When Tech Meets Touch. Giarte designs and implements UX and CX for Enterprise IT. Giarte rethinks IT from the impact it has on people and business outcomes. As founder of Giarte, Marco is one of the inventors of XLA®. He is based in Amsterdam, home to one of the widest varieties of nationalities of any city in the world, but helps companies on a global scale.